RummyCircle, owned and operated by Games 24x7, is an online rummy gaming platform with promotions, cash prizes and entertainment.
This project entailed designing a set of marketing design assets for the brand.
Facebook Ad
Since this is an acquisition campaign, the focus here has been kept on the winning angle, with money featured prominently.
The game table image has been added to the creative so a first time user has no trouble understanding what is being promoted.
The inclusion of a model image adds to the overall feel of joy/ victory. This would also help in grabbing eyeballs and add a touch of relatability.
In-App Creative
The requirement was to design an in-app overlay for first time users, which offers them a welcome bonus.
Since the user is already on the app at this point, and has presumably already gotten an understanding of the product, this creative just sticks to the brand guidelines and conveys the required message in a clear and crisp manner.
Social Media Story - Diwali
The brief was to create a festive social media story to announce the Diwali Rummy festival.
The creative incorporates elements of both Diwali and Rummy. The rangoli has the card suits in the design. The firecracker gif adds to the festive feel and adds a bit of flair to the logo unit.
The design has been animated to encourage users to stop swiping away from the story, in an attempt to increase engagement.