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Being a pop culture enthusiast, I had the delight of being the company's design team representative for all official collaborations for most of my 5 year long stint at Bewakoof.com. This spanned properties like Disney, Marvel, DC, Garfield, Shinchan, Tom & Jerry, etc. I was responsible for planning launches while leveraging fashion and pop culture trends.
'Whatever It Takes' - this design broke the company's sales records because I had conceptualised, designed and managed to launch it at the time when Avengers fever was at an all-time high. More than 12,000 pieces were sold on the first day of sale itself.
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